JETOUR to stage global tech experience event in China

JETOUR will hold its 2026 Global Technology Experience Day from Oct. 20-23 in Wuhu, Moganshan and Xiazhu Lake, bringing global media, KOLs and users into real-world travel settings. The event is designed to showcase the brand’s Travel+ strategy and the technologies it says are shaping future mobility.

Why it matters: - JETOUR is using a multi-location travel event to show how its technologies perform outside a showroom and in real driving conditions. - The company is positioning its Travel+ strategy as a way to link product development with everyday travel needs, from city roads to mountain and wetland terrain. - The event also serves as a brand signal for JETOUR’s overseas push, where the automaker says it is growing across more than 100 countries and regions.

What happened: - JETOUR announced that its Global Technology Experience Day 2026 will take place Oct. 20-23 in Wuhu, Moganshan and Xiazhu Lake in China. - The event theme is “Future Travel Starts now.” - JETOUR said the program will bring together global media, KOLs and user representatives for an immersive travel route covering cities, mountains and wetlands. - The company said the goal is to present its technology achievements and travel lifestyle through the Travel+ philosophy.

The details: - JETOUR said it wants technology to be validated through real travel instead of remaining limited to exhibitions. - The company is drawing on Chery Group capabilities in artificial intelligence, intelligent driving, smart chassis systems and smart cockpits. - JETOUR’s fully automatic intelligent all-wheel drive system, XWD, is designed to improve stability on difficult surfaces and conditions, including mountain terrain, steep slopes, water crossings and gravel. - The GAIA intelligent off-road architecture is part of the company’s technology stack for demanding road conditions. - The C-DM hybrid system is designed to balance performance and energy efficiency for both urban driving and longer trips. - Intelligent driving assistance and efficient energy replenishment are intended to improve comfort on the road. - The company said its smart cockpits are designed to be intuitive, quiet and spacious, supporting both driving and resting. - JETOUR said these technologies are meant to solve real-world mobility needs and make long-distance exploration easier and more comfortable. - Founded in 2018, JETOUR says it has expanded into more than 100 countries and regions. - The brand says its cumulative global sales have exceeded 2.56 million units. - JETOUR said it ranks first in SUV sales among Chinese brands in several overseas markets. - The brand’s “Travel Worldwide” philosophy is intended to build and connect a fast-growing global user community. - More information is available on the company’s announcement.

Between the lines: - The event is as much about branding as it is about engineering, with JETOUR tying product features to a broader travel identity. - By staging the experience in multiple environments, JETOUR is trying to show that its tech works across the use cases that matter most to buyers. - The focus on overseas markets suggests the company wants to reinforce its image as a global SUV brand, not just a domestic Chinese automaker.

What's next: - JETOUR will host the event during Oct. 20-23 with invited guests witnessing its technology in real travel scenarios. - The company is expected to use the event to further expand the reach of its Travel+ message and highlight future product direction. - JETOUR’s broader growth story will likely continue to center on overseas sales, user community building and technology-led mobility experiences.